{
  "title": "Shopify pricing history (United States)",
  "url": "https://studio.mufatech.com/shopify-pricing-history/",
  "updated": "2026-09-27",
  "license": "CC BY 4.0, credit \"Mufatech Studio\" with a link to https://studio.mufatech.com/shopify-pricing-history/",
  "currency": "USD",
  "prices": [
    {
      "key": "entry",
      "name": "Entry plan",
      "table": true,
      "periods": [
        {
          "from": "2019-01-26",
          "to": "2022-06-23",
          "name": "Lite",
          "monthly": 9,
          "source": "https://web.archive.org/web/20190126123939/https://www.shopify.com/pricing"
        },
        {
          "from": "2022-06-23",
          "to": "2026-04-23",
          "name": "Starter",
          "monthly": 5,
          "source": "https://web.archive.org/web/20220623194634/https://www.shopify.com/pricing"
        },
        {
          "from": "2026-04-23",
          "name": "Agentic",
          "monthly": 0,
          "source": "https://web.archive.org/web/20260423191217/https://www.shopify.com/pricing"
        }
      ]
    },
    {
      "key": "basic",
      "name": "Basic",
      "table": true,
      "chart": true,
      "periods": [
        {
          "from": "2019-01-26",
          "to": "2023-01-24",
          "monthly": 29,
          "yearly": null,
          "source": "https://web.archive.org/web/20190126123939/https://www.shopify.com/pricing"
        },
        {
          "from": "2023-01-24",
          "monthly": 39,
          "yearly": 29,
          "source": "https://web.archive.org/web/20230126140224/https://www.shopify.com/pricing"
        }
      ]
    },
    {
      "key": "grow",
      "name": "Grow",
      "table": true,
      "chart": true,
      "periods": [
        {
          "from": "2019-01-26",
          "to": "2023-01-24",
          "name": "Shopify",
          "monthly": 79,
          "yearly": null,
          "source": "https://web.archive.org/web/20190126123939/https://www.shopify.com/pricing"
        },
        {
          "from": "2023-01-24",
          "to": "2025-04-09",
          "name": "Shopify",
          "monthly": 105,
          "yearly": 79,
          "source": "https://web.archive.org/web/20230126140224/https://www.shopify.com/pricing"
        },
        {
          "from": "2025-04-09",
          "name": "Grow",
          "monthly": 105,
          "yearly": 79,
          "source": "https://web.archive.org/web/20250409110305/https://www.shopify.com/pricing"
        }
      ]
    },
    {
      "key": "advanced",
      "name": "Advanced",
      "table": true,
      "chart": true,
      "periods": [
        {
          "from": "2019-01-26",
          "to": "2023-01-24",
          "monthly": 299,
          "yearly": null,
          "source": "https://web.archive.org/web/20190126123939/https://www.shopify.com/pricing"
        },
        {
          "from": "2023-01-24",
          "monthly": 399,
          "yearly": 299,
          "source": "https://web.archive.org/web/20230126140224/https://www.shopify.com/pricing"
        }
      ]
    },
    {
      "key": "plus",
      "name": "Plus, from",
      "table": true,
      "periods": [
        {
          "from": "2020-06-08",
          "to": "2024-02-08",
          "monthly": 2000,
          "source": "https://web.archive.org/web/20200608225633/https://www.shopify.com/plus/pricing"
        },
        {
          "from": "2024-02-08",
          "monthly": 2300,
          "source": "https://web.archive.org/web/20240210234244/https://www.shopify.com/plus/pricing"
        }
      ]
    }
  ],
  "changes": [
    {
      "id": "2020-trial-90-days",
      "date": "2020-03-26",
      "announced": "2020-04-01",
      "area": "trial",
      "title": "Free trial extended to 90 days",
      "summary": "During the first months of the pandemic Shopify gave new stores three months free.",
      "rows": [
        {
          "plan": "New stores",
          "item": "Free trial",
          "before": "14 days",
          "after": "90 days"
        }
      ],
      "applies": "New signups on standard plans, until the end of May 2020.",
      "sources": [
        {
          "label": "Shopify pricing page, 2020-03-26 (Internet Archive)",
          "url": "https://web.archive.org/web/20200326234712/https://www.shopify.com/pricing"
        },
        {
          "label": "Shopify news, business update relating to COVID-19, 1 Apr 2020",
          "url": "https://www.shopify.com/news/shopify-provides-business-update-relating-to-covid-19"
        },
        {
          "label": "Shopify pricing page, 2020-03-25 (Internet Archive)",
          "url": "https://web.archive.org/web/20200325213436/https://www.shopify.com/pricing"
        }
      ]
    },
    {
      "id": "2020-pos-pro",
      "date": "2020-05-04",
      "announced": "2020-05-04",
      "area": "pos",
      "title": "POS Pro launched at $89 per location",
      "summary": "The new Shopify POS split in-store selling into a free version and a paid POS Pro add-on. POS Pro was free until 31 October 2020.",
      "rows": [
        {
          "plan": "All plans",
          "item": "POS Pro, per location per month",
          "before": "none",
          "after": "$89"
        }
      ],
      "sources": [
        {
          "label": "Shopify blog, the all-new Shopify POS, 4 May 2020",
          "url": "https://www.shopify.com/blog/all-new-shopify-pos"
        },
        {
          "label": "Shopify pricing page, 2020-05-04 (Internet Archive)",
          "url": "https://web.archive.org/web/20200504232848/https://www.shopify.com/pricing"
        }
      ]
    },
    {
      "id": "2020-trial-14-days",
      "date": "2020-06-01",
      "area": "trial",
      "title": "Free trial back to 14 days",
      "summary": "The pandemic trial ended and the standard 14-day trial returned.",
      "rows": [
        {
          "plan": "New stores",
          "item": "Free trial",
          "before": "90 days",
          "after": "14 days"
        }
      ],
      "sources": [
        {
          "label": "Shopify pricing page, 2020-06-01 (Internet Archive)",
          "url": "https://web.archive.org/web/20200601163156/https://www.shopify.com/pricing"
        },
        {
          "label": "Shopify pricing page, 2020-05-04 (Internet Archive)",
          "url": "https://web.archive.org/web/20200504232848/https://www.shopify.com/pricing"
        }
      ]
    },
    {
      "id": "2022-starter-replaces-lite",
      "date": "2022-06-23",
      "area": "lineup",
      "title": "Starter replaces Lite",
      "summary": "The entry plan for selling through social media and buy buttons changed from Lite to Starter.",
      "rows": [
        {
          "plan": "Entry plan",
          "item": "Monthly price",
          "before": "Lite, $9",
          "after": "Starter, $5"
        }
      ],
      "applies": "New stores. Stores already on Lite could keep it (reported by the press).",
      "sources": [
        {
          "label": "Shopify pricing page, 2022-06-23 (Internet Archive)",
          "url": "https://web.archive.org/web/20220623194634/https://www.shopify.com/pricing"
        },
        {
          "label": "Shopify pricing page, 2022-06-22 (Internet Archive)",
          "url": "https://web.archive.org/web/20220622224843/https://www.shopify.com/pricing"
        },
        {
          "label": "Shopify Help Center, Starter plan, first archived 25 Jun 2022",
          "url": "https://web.archive.org/web/20220625230519/https://help.shopify.com/en/manual/intro-to-shopify/pricing-plans/plans-features/shopify-starter-plan"
        }
      ]
    },
    {
      "id": "2022-trial-3-days",
      "date": "2022-10-23",
      "area": "trial",
      "title": "Free trial cut to 3 days, then $1 a month",
      "summary": "The 14-day free trial became a 3-day free trial followed by three months at $1 a month.",
      "rows": [
        {
          "plan": "New stores",
          "item": "Trial",
          "before": "14 days free",
          "after": "3 days free, then $1/month for 3 months"
        }
      ],
      "sources": [
        {
          "label": "Shopify pricing page, 2022-10-23 (Internet Archive)",
          "url": "https://web.archive.org/web/20221023204019/https://www.shopify.com/pricing"
        },
        {
          "label": "Shopify pricing page, 2022-10-20 (Internet Archive)",
          "url": "https://web.archive.org/web/20221020175344/https://www.shopify.com/pricing"
        }
      ]
    },
    {
      "id": "2023-price-increase",
      "date": "2023-01-24",
      "announced": "2023-01-24",
      "area": "plans",
      "title": "Plan prices up by a third",
      "summary": "Monthly prices went up by a third. Paying yearly kept the old price, now shown as a 25% saving.",
      "rows": [
        {
          "plan": "Basic",
          "item": "Billed monthly",
          "before": "$29",
          "after": "$39"
        },
        {
          "plan": "Shopify",
          "item": "Billed monthly",
          "before": "$79",
          "after": "$105"
        },
        {
          "plan": "Advanced",
          "item": "Billed monthly",
          "before": "$299",
          "after": "$399"
        }
      ],
      "applies": "New merchants from 24 January 2023. Existing merchants from 23 April 2023, unless they moved to yearly billing first, which kept $29, $79 and $299.",
      "sources": [
        {
          "label": "Shopify blog, pricing updates, 24 Jan 2023 (Internet Archive)",
          "url": "https://web.archive.org/web/20230124214300/https://www.shopify.com/blog/pricing-updates-2023"
        },
        {
          "label": "Shopify pricing page, 2023-01-26 (Internet Archive)",
          "url": "https://web.archive.org/web/20230126140224/https://www.shopify.com/pricing"
        },
        {
          "label": "Shopify pricing page, 2023-01-20 (Internet Archive)",
          "url": "https://web.archive.org/web/20230120053159/https://www.shopify.com/pricing"
        }
      ]
    },
    {
      "id": "2023-yearly-discount",
      "date": "2023-01-24",
      "area": "plans",
      "title": "Yearly billing discount raised to 25%",
      "summary": "The 10% yearly and 20% two-year discounts were replaced by one yearly option at 25% off.",
      "rows": [
        {
          "plan": "Basic, Shopify, Advanced",
          "item": "Discount for paying ahead",
          "before": "10% yearly, 20% two-yearly",
          "after": "25% yearly"
        }
      ],
      "sources": [
        {
          "label": "Shopify pricing page, 2023-01-26 (Internet Archive)",
          "url": "https://web.archive.org/web/20230126140224/https://www.shopify.com/pricing"
        },
        {
          "label": "Shopify pricing page, 2023-01-20 (Internet Archive)",
          "url": "https://web.archive.org/web/20230120053159/https://www.shopify.com/pricing"
        }
      ]
    },
    {
      "id": "2023-plus-third-party-fee",
      "date": "2023-03-16",
      "area": "plus",
      "title": "Plus fee for outside payment providers widened",
      "summary": "Plus stores that use only a third-party payment provider saw the published fee become a range.",
      "rows": [
        {
          "plan": "Plus",
          "item": "Third-party transaction fee",
          "before": "0.15%",
          "after": "0.15% to 0.30%"
        }
      ],
      "sources": [
        {
          "label": "Shopify Plus pricing page, 2023-03-16 (Internet Archive)",
          "url": "https://web.archive.org/web/20230316165500/https://www.shopify.com/plus/pricing"
        },
        {
          "label": "Shopify Plus pricing page, 2023-03-06 (Internet Archive)",
          "url": "https://web.archive.org/web/20230306102441/https://www.shopify.com/plus/pricing"
        }
      ]
    },
    {
      "id": "2023-retail-plan",
      "date": "2023-08-10",
      "area": "lineup",
      "title": "Retail plan added at $89",
      "summary": "A plan for shops that sell mainly in person, with POS Pro features included, appeared on the pricing page.",
      "rows": [
        {
          "plan": "Retail",
          "item": "Monthly price",
          "before": "none",
          "after": "$89"
        }
      ],
      "sources": [
        {
          "label": "Shopify pricing page, 2023-08-10 (Internet Archive)",
          "url": "https://web.archive.org/web/20230810105103/https://www.shopify.com/pricing"
        },
        {
          "label": "Shopify pricing page, 2023-08-09 (Internet Archive)",
          "url": "https://web.archive.org/web/20230809102118/https://www.shopify.com/pricing"
        }
      ]
    },
    {
      "id": "2024-online-card-rates",
      "date": "2024-02-08",
      "area": "rates",
      "title": "Online card rates up on the Shopify and Advanced plans",
      "summary": "The Shopify Payments rate for online card payments rose 0.1 points on the two larger plans. Basic stayed at 2.9%.",
      "rows": [
        {
          "plan": "Shopify",
          "item": "Online card rate",
          "before": "2.6% + 30¢",
          "after": "2.7% + 30¢"
        },
        {
          "plan": "Advanced",
          "item": "Online card rate",
          "before": "2.4% + 30¢",
          "after": "2.5% + 30¢"
        }
      ],
      "applies": "Shown on the pricing page from 8 February 2024. Shopify published no announcement, and when existing stores moved to the new rates is not documented.",
      "sources": [
        {
          "label": "Shopify pricing page, 2024-02-08 (Internet Archive)",
          "url": "https://web.archive.org/web/20240208203831/https://www.shopify.com/pricing"
        },
        {
          "label": "Shopify pricing page, 2024-02-07 (Internet Archive)",
          "url": "https://web.archive.org/web/20240207190249/https://www.shopify.com/pricing"
        }
      ]
    },
    {
      "id": "2024-in-person-rates",
      "date": "2024-02-08",
      "area": "rates",
      "title": "In-person card payments get a 10¢ fee",
      "summary": "In-person rates gained a fixed 10¢ per payment; on Basic the percentage dropped at the same time.",
      "rows": [
        {
          "plan": "Basic",
          "item": "In-person card rate",
          "before": "2.7% + 0¢",
          "after": "2.6% + 10¢"
        },
        {
          "plan": "Shopify",
          "item": "In-person card rate",
          "before": "2.5% + 0¢",
          "after": "2.5% + 10¢"
        },
        {
          "plan": "Advanced",
          "item": "In-person card rate",
          "before": "2.4% + 0¢",
          "after": "2.4% + 10¢"
        }
      ],
      "applies": "Same as the online rate change: published from 8 February 2024, timing for existing stores not documented.",
      "sources": [
        {
          "label": "Shopify pricing page, 2024-02-08 (Internet Archive)",
          "url": "https://web.archive.org/web/20240208203831/https://www.shopify.com/pricing"
        },
        {
          "label": "Shopify pricing page, 2024-02-07 (Internet Archive)",
          "url": "https://web.archive.org/web/20240207190249/https://www.shopify.com/pricing"
        }
      ]
    },
    {
      "id": "2024-advanced-third-party-fee",
      "date": "2024-02-08",
      "area": "fees",
      "title": "Advanced fee for outside payment providers up to 0.6%",
      "summary": "The extra fee Shopify charges when a store does not use Shopify Payments rose on Advanced. Basic (2%) and Shopify (1%) did not change.",
      "rows": [
        {
          "plan": "Advanced",
          "item": "Third-party transaction fee",
          "before": "0.5%",
          "after": "0.6%"
        }
      ],
      "sources": [
        {
          "label": "Shopify pricing page, 2024-02-08 (Internet Archive)",
          "url": "https://web.archive.org/web/20240208203831/https://www.shopify.com/pricing"
        },
        {
          "label": "Shopify pricing page, 2024-02-06 (Internet Archive)",
          "url": "https://web.archive.org/web/20240206182010/https://www.shopify.com/pricing"
        }
      ]
    },
    {
      "id": "2024-plus-price",
      "date": "2024-02-08",
      "area": "plus",
      "title": "Shopify Plus from $2,000 to $2,300",
      "summary": "Plus moved to term contracts with a higher starting price, and a higher price for a shorter term.",
      "rows": [
        {
          "plan": "Plus",
          "item": "Starting price, 3-year term",
          "before": "$2,000",
          "after": "$2,300"
        },
        {
          "plan": "Plus",
          "item": "Starting price, 1-year term",
          "before": "$2,000",
          "after": "$2,500"
        }
      ],
      "applies": "New Plus merchants from 8 February 2024. Existing Plus merchants could keep 2023 pricing by signing a new three-year contract before 24 April 2024 (reported by an agency, not confirmed by Shopify).",
      "sources": [
        {
          "label": "Shopify Plus pricing page, 2024-02-10 (Internet Archive)",
          "url": "https://web.archive.org/web/20240210234244/https://www.shopify.com/plus/pricing"
        },
        {
          "label": "Shopify Plus pricing page, 2024-02-09 (Internet Archive)",
          "url": "https://web.archive.org/web/20240209210924/https://www.shopify.com/plus/pricing"
        },
        {
          "label": "Shopify pricing page, 2024-02-08 (Internet Archive)",
          "url": "https://web.archive.org/web/20240208203831/https://www.shopify.com/pricing"
        }
      ]
    },
    {
      "id": "2024-plus-third-party-fee",
      "date": "2024-02-10",
      "area": "plus",
      "title": "Plus fee for outside payment providers set at 0.2%",
      "summary": "The range became one figure, waived when Shopify Payments is the main provider.",
      "rows": [
        {
          "plan": "Plus",
          "item": "Third-party transaction fee",
          "before": "0.15% to 0.30%",
          "after": "0.2%"
        }
      ],
      "sources": [
        {
          "label": "Shopify Plus pricing page, 2024-03-12 (Internet Archive)",
          "url": "https://web.archive.org/web/20240312074835/https://www.shopify.com/plus/pricing"
        },
        {
          "label": "Shopify Plus pricing page, 2023-09-01 (Internet Archive)",
          "url": "https://web.archive.org/web/20230901081136/https://www.shopify.com/plus/pricing"
        }
      ]
    },
    {
      "id": "2024-trial-1-month",
      "date": "2024-03-26",
      "area": "trial",
      "title": "Paid trial shortened to one month for $1",
      "summary": "After the 3-day free trial, new stores got one month for $1 instead of three.",
      "rows": [
        {
          "plan": "New stores",
          "item": "After the free trial",
          "before": "$1/month for 3 months",
          "after": "first month for $1"
        }
      ],
      "sources": [
        {
          "label": "Shopify pricing page, 2024-03-26 (Internet Archive)",
          "url": "https://web.archive.org/web/20240326154636/https://www.shopify.com/pricing"
        },
        {
          "label": "Shopify pricing page, 2024-03-25 (Internet Archive)",
          "url": "https://web.archive.org/web/20240325165623/https://www.shopify.com/pricing"
        }
      ]
    },
    {
      "id": "2025-trial-3-months",
      "date": "2025-03-20",
      "area": "trial",
      "title": "Three months for $1 is back",
      "summary": "The $1 offer returned to three months.",
      "rows": [
        {
          "plan": "New stores",
          "item": "After the free trial",
          "before": "first month for $1",
          "after": "$1/month for 3 months"
        }
      ],
      "sources": [
        {
          "label": "Shopify pricing page, 2025-03-20 (Internet Archive)",
          "url": "https://web.archive.org/web/20250320113912/https://www.shopify.com/pricing"
        },
        {
          "label": "Shopify pricing page, 2025-03-18 (Internet Archive)",
          "url": "https://web.archive.org/web/20250318041521/https://www.shopify.com/pricing"
        }
      ]
    },
    {
      "id": "2025-grow-rename",
      "date": "2025-04-09",
      "area": "lineup",
      "title": "The Shopify plan is renamed Grow",
      "summary": "The middle plan changed its name only: $105 a month ($79 yearly), 2.7% + 30¢ online and a 1% third-party fee, as before.",
      "rows": [
        {
          "plan": "Middle plan",
          "item": "Name",
          "before": "Shopify",
          "after": "Grow"
        }
      ],
      "sources": [
        {
          "label": "Shopify pricing page, 2025-04-09 (Internet Archive)",
          "url": "https://web.archive.org/web/20250409110305/https://www.shopify.com/pricing"
        },
        {
          "label": "Shopify pricing page, 2025-04-08 (Internet Archive)",
          "url": "https://web.archive.org/web/20250408173217/https://www.shopify.com/pricing"
        }
      ]
    },
    {
      "id": "2025-fees-on-gift-cards",
      "date": "2025-05-12",
      "area": "fees",
      "title": "Third-party fee also charged on gift cards and store credit",
      "summary": "For stores that pay the third-party transaction fee, the part of an order paid with a gift card or store credit now counts too.",
      "rows": [
        {
          "plan": "Basic, Grow, Advanced",
          "item": "Third-party fee on gift card and store credit payments",
          "before": "not charged",
          "after": "charged at the plan's rate"
        }
      ],
      "applies": "Stores created on or after 12 May 2025 only.",
      "sources": [
        {
          "label": "Shopify Help Center, fees",
          "url": "https://help.shopify.com/en/manual/international/pricing/fees"
        }
      ]
    },
    {
      "id": "2025-plus-399-first-month",
      "date": "2025-07-27",
      "area": "plus",
      "title": "Plus: first month for $399",
      "summary": "The pricing page started offering Plus for $399 for the first month.",
      "rows": [
        {
          "plan": "Plus",
          "item": "First month",
          "before": "full price",
          "after": "$399"
        }
      ],
      "sources": [
        {
          "label": "Shopify pricing page, 2025-07-27 (Internet Archive)",
          "url": "https://web.archive.org/web/20250727211246/https://www.shopify.com/pricing"
        },
        {
          "label": "Shopify pricing page, 2025-07-19 (Internet Archive)",
          "url": "https://web.archive.org/web/20250719185158/https://www.shopify.com/pricing"
        }
      ]
    },
    {
      "id": "2025-plus-expansion-store",
      "date": "2025-08-09",
      "area": "plus",
      "title": "Extra Plus expansion stores cost more",
      "summary": "Plus includes nine expansion stores; each one beyond that went up by $50 a month.",
      "rows": [
        {
          "plan": "Plus",
          "item": "Each extra expansion store, per month",
          "before": "$250",
          "after": "$300"
        }
      ],
      "sources": [
        {
          "label": "Shopify Plus pricing page, 2025-08-09 (Internet Archive)",
          "url": "https://web.archive.org/web/20250809151643/https://www.shopify.com/plus/pricing"
        },
        {
          "label": "Shopify Plus pricing page, 2025-07-17 (Internet Archive)",
          "url": "https://web.archive.org/web/20250717023135/https://www.shopify.com/plus/pricing"
        }
      ]
    },
    {
      "id": "2026-sales-credits",
      "date": "2026-02-10",
      "area": "trial",
      "title": "New stores earn up to $10,000 in credits",
      "summary": "New merchants get 1% of their Shopify Payments sales back as Shopify credit for the first six months (0.5% with other providers), up to a cap per plan.",
      "rows": [
        {
          "plan": "Basic",
          "item": "Credit cap",
          "before": "none",
          "after": "$5,000"
        },
        {
          "plan": "Grow",
          "item": "Credit cap",
          "before": "none",
          "after": "$7,500"
        },
        {
          "plan": "Advanced",
          "item": "Credit cap",
          "before": "none",
          "after": "$10,000"
        }
      ],
      "applies": "New merchants only. First seen on the Canadian page on 11 January 2026 and on the US page by 10 February 2026.",
      "sources": [
        {
          "label": "Shopify pricing page, 2026-02-10 (Internet Archive)",
          "url": "https://web.archive.org/web/20260210162424/https://www.shopify.com/pricing"
        },
        {
          "label": "Shopify Help Center, offers",
          "url": "https://help.shopify.com/en/manual/your-account/manage-billing/offers"
        },
        {
          "label": "Shopify pricing page, 2026-01-08 (Internet Archive)",
          "url": "https://web.archive.org/web/20260108142335/https://www.shopify.com/pricing"
        }
      ]
    },
    {
      "id": "2026-retail-plan-removed",
      "date": "2026-03-05",
      "area": "lineup",
      "title": "Retail plan removed from the pricing page",
      "summary": "The $89 Retail plan disappeared from the page. POS Pro stays available as an $89 add-on per location.",
      "rows": [
        {
          "plan": "Retail",
          "item": "Listed on the pricing page",
          "before": "$89/month",
          "after": "not listed"
        }
      ],
      "sources": [
        {
          "label": "Shopify pricing page, 2026-03-05 (Internet Archive)",
          "url": "https://web.archive.org/web/20260305103848/https://www.shopify.com/pricing"
        },
        {
          "label": "Shopify pricing page, 2026-03-03 (Internet Archive)",
          "url": "https://web.archive.org/web/20260303003924/https://www.shopify.com/pricing"
        }
      ]
    },
    {
      "id": "2026-conversion-fee-basis",
      "date": "2026-04-06",
      "area": "fees",
      "title": "Currency conversion fee now taken on the full order",
      "summary": "The 1.5% US fee for converting a customer payment into your currency is now calculated on the gross order amount instead of the amount after card fees.",
      "rows": [
        {
          "plan": "All plans with Shopify Payments",
          "item": "Conversion fee calculated on",
          "before": "net amount",
          "after": "gross order amount"
        }
      ],
      "sources": [
        {
          "label": "Shopify Help Center, currency conversion calculation",
          "url": "https://help.shopify.com/en/manual/payments/shopify-payments/store-currency/currency-conversion-calculation"
        }
      ]
    },
    {
      "id": "2026-agentic-plan",
      "date": "2026-04-23",
      "area": "lineup",
      "title": "Agentic plan at $0 added, Starter dropped",
      "summary": "A $0 plan for selling through AI shopping channels without an online store appeared, and Starter left the pricing page. Shopify says Starter is not available to new stores.",
      "rows": [
        {
          "plan": "Agentic",
          "item": "Monthly price",
          "before": "none",
          "after": "$0, card rates from 2.9% + 30¢"
        },
        {
          "plan": "Starter",
          "item": "Listed on the pricing page",
          "before": "$5/month",
          "after": "not listed"
        }
      ],
      "applies": "The press dates the Agentic launch to 2 April 2026; the pricing page shows it from 23 April.",
      "sources": [
        {
          "label": "Shopify pricing page, 2026-04-23 (Internet Archive)",
          "url": "https://web.archive.org/web/20260423191217/https://www.shopify.com/pricing"
        },
        {
          "label": "Shopify pricing page, 2026-04-18 (Internet Archive)",
          "url": "https://web.archive.org/web/20260418003007/https://www.shopify.com/pricing"
        },
        {
          "label": "Shopify Help Center, Agentic plan",
          "url": "https://help.shopify.com/en/manual/intro-to-shopify/pricing-plans/plans-features/shopify-agentic-plan"
        },
        {
          "label": "Shopify Help Center, Starter plan",
          "url": "https://help.shopify.com/en/manual/intro-to-shopify/pricing-plans/plans-features/shopify-starter-plan"
        }
      ]
    },
    {
      "id": "2026-plus-card-rate",
      "date": "2026-05-07",
      "area": "plus",
      "title": "Plus card rate published on the main pricing page",
      "summary": "The pricing page began showing the Plus online card rate.",
      "rows": [
        {
          "plan": "Plus",
          "item": "Online card rate shown",
          "before": "not listed",
          "after": "from 2.25% + 30¢"
        }
      ],
      "applies": "A single test version of the page in July 2023 showed 2.15%; whether the rate itself changed is not documented.",
      "sources": [
        {
          "label": "Shopify pricing page, 2026-05-07 (Internet Archive)",
          "url": "https://web.archive.org/web/20260507083913/https://www.shopify.com/pricing"
        },
        {
          "label": "Shopify pricing page, 2026-04-23 (Internet Archive)",
          "url": "https://web.archive.org/web/20260423191217/https://www.shopify.com/pricing"
        }
      ]
    },
    {
      "id": "2026-premium-card-rates",
      "date": "2026-05-15",
      "area": "rates",
      "title": "Premium and international card rates published",
      "summary": "The pricing page added a full rate table. Standard rates did not change; premium cards (including domestic Amex) and international cards now have their own published rates.",
      "rows": [
        {
          "plan": "Basic",
          "item": "Premium card rate, online",
          "before": "not listed",
          "after": "3.5% + 30¢"
        },
        {
          "plan": "Grow",
          "item": "Premium card rate, online",
          "before": "not listed",
          "after": "3.3% + 30¢"
        },
        {
          "plan": "Advanced",
          "item": "Premium card rate, online",
          "before": "not listed",
          "after": "3.1% + 30¢"
        },
        {
          "plan": "Basic, Grow, Advanced",
          "item": "International cards",
          "before": "not listed",
          "after": "+1%"
        }
      ],
      "sources": [
        {
          "label": "Shopify pricing page, 2026-05-15 (Internet Archive)",
          "url": "https://web.archive.org/web/20260515123414/https://www.shopify.com/pricing"
        },
        {
          "label": "Shopify Help Center, credit card rates",
          "url": "https://help.shopify.com/en/manual/payments/shopify-payments/transactions/credit-card-rates"
        },
        {
          "label": "Shopify pricing page, 2026-05-07 (Internet Archive)",
          "url": "https://web.archive.org/web/20260507083913/https://www.shopify.com/pricing"
        }
      ]
    }
  ]
}