Mailchimp at a glance
- 60,229 Shopify stores ran Mailchimp in September 2026: 8.4% of all Shopify stores in the crawl.
- #2 in email, sms and pop-ups, behind Klaviyo (154,526).
- 143 of its stores are in the top 100,000 sites by Chrome traffic, 7.5% of Shopify stores that size.
- 87% of its stores pass all three Core Web Vitals for real visitors (31,684 measured), against 86% for comparable stores and 83% for all Shopify stores.
- Stores running it show 3 apps on the home page (median), against 2 for all Shopify stores, and load 2.3 MB of JavaScript.
- 65% of its stores are in the United States, where it runs on 10.6% of Shopify stores.
Real-user speed of stores running Mailchimp
From the Chrome UX Report, phone visitors, 75th percentile per store. A store passes when LCP is at most 2.5 s, INP at most 200 ms and CLS at most 0.1. "Comparable stores" is what Shopify stores of the same traffic rank in the same country pass on average, weighted to match this app's stores, because traffic and the visitors' phones and networks move speed more than any single app.
| Stores | Measured | Median LCP (p75) | Median INP (p75) | Good LCP | Good INP | Good CLS | Pass all three |
|---|---|---|---|---|---|---|---|
| Running Mailchimp | 31,684 | 1.4 s | 100 ms | 94% | 96% | 95% | 87% |
| Comparable stores | – | – | – | – | – | – | 86% |
| All Shopify stores | 378,581 | 1.5 s | 100 ms | 91% | 91% | 96% | 83% |
Stores running Mailchimp pass about as often as comparable stores. See how the number of apps on a page relates to speed in the full report.
Mailchimp by store size
Site rank from the Chrome UX Report, which places every site by how many Chrome visitors it gets. The last column is Mailchimp's share of all Shopify stores in that band.
| Site rank | Stores running it | Share of its stores | Share of Shopify stores in the band |
|---|---|---|---|
| Top 10,000 sites | 3 | 0.0% | 7.7% |
| Top 100,000 | 140 | 0.2% | 7.5% |
| Top 1 million | 3,648 | 6.1% | 7.8% |
| Beyond the top million | 56,438 | 93.7% | 8.5% |
Where Mailchimp stores are
The country each storefront reports. The last column is how many of that country's Shopify stores run Mailchimp.
| Country | Stores running it | Share of its stores | Share of the country's Shopify stores |
|---|---|---|---|
| United States | 38,880 | 64.6% | 10.6% |
| United Kingdom | 3,610 | 6.0% | 12.1% |
| Australia | 2,574 | 4.3% | 11.8% |
| Canada | 1,779 | 3.0% | 12.1% |
| New Zealand | 1,020 | 1.7% | 16.2% |
| Germany | 952 | 1.6% | 4.0% |
| Mexico | 853 | 1.4% | 9.0% |
| Italy | 768 | 1.3% | 6.5% |
Apps used together with Mailchimp
The other apps most often found on the same home page. "Likelier than average" compares that share with the app's share of all Shopify stores: 2.0× means twice as common next to Mailchimp as elsewhere.
| App | Kind | Stores with both | Share of Mailchimp stores | Likelier than average |
|---|---|---|---|---|
| Judge.me | Reviews | 12,264 | 20% | 0.8× |
| Klaviyo | Email and SMS | 11,906 | 20% | 0.9× |
| Microsoft Clarity | Heatmaps and tests | 6,406 | 11% | 0.8× |
| Klarna | Pay later | 5,757 | 10% | 0.8× |
| PushOwl | Email and SMS | 4,657 | 8% | 1.3× |
| WhatsApp chat buttons | Chat | 4,409 | 7% | 0.6× |
| POWR | Other | 3,645 | 6% | 2.8× |
| Smile.io | Loyalty | 3,071 | 5% | 1.7× |
See the apps, theme and real speed of any store you visit with Store Lens for Chrome, free.
Other email, sms and pop-ups
The most used apps that do the same job. The full report compares every group.
Frequently asked questions
How many Shopify stores use Mailchimp?
60,229 stores in the HTTP Archive crawl of September 2026 showed Mailchimp on their home page, 8.4% of the 716,063 Shopify stores in the crawl. That makes it #2 in email, sms and pop-ups and #6 of all the apps we count.
Is Mailchimp used by large Shopify stores?
143 of its stores rank in the top 100,000 sites by Chrome traffic, 7.5% of all Shopify stores that size, against 8.4% of Shopify stores overall.
Does Mailchimp slow down a Shopify store?
For real visitors, 87% of its 31,684 measured stores pass Core Web Vitals, against 86% for comparable stores (the same traffic rank in the same country). The median store running it has a 75th-percentile LCP of 1.4 s and INP of 100 ms. This compares stores, it does not test the app: stores that choose an app differ in other ways too.
Which apps are used together with Mailchimp?
On stores running Mailchimp, the most common other apps are Judge.me (20% of them), Klaviyo (20% of them), Microsoft Clarity (11% of them), Klarna (10% of them).
Where is this data from?
The HTTP Archive loads the home page of every site in the Chrome UX Report once a month and detects apps with the open-source Wappalyzer rules. Speed comes from the Chrome UX Report, phone visitors, 75th percentile. Method, limits and CSVs are on the report page.
Sources and method
Counts from the HTTP Archive crawl of September 2026 (mobile home pages, Wappalyzer detections in technologies); speed from the Chrome UX Report, phone, August 2026. Only what an app puts on the home page can be seen. The method, its limits, the queries and the CSVs are on the report page. Data under CC BY 4.0: credit Mufatech Studio and link to this page. Mailchimp is a trademark of its owner; this study is independent and not affiliated with it.